Realtors Blogging Pitfalls

So you have started your blog where you write tips in renting apartments  in house value store, but the question is, are you driving your audience to your blog, or are you doing the other way around? Although blogging is an important part of internet marketing, it can actually ruin your business when not done right. Since blogging builds your credibility and reputation, blogging mistakes do the reverse. It destroys your reputation and affects your credibility. What makes it worse is that its effects can still affect you offline.

However, don’t let this discourage you in blogging useful and informative content. There is a mine of wealth in blogging, just avoid these mistakes:

Bad Mouthing Your Competition

Remember what people say about your words say a lot about your personality? Well, it still applies in blogging. Dissing other realtors or clients can destroy your own listing. Your prospective clients would think “If he blogs about this, he may blog about me too”. It is okay to oppose with someone else’s opinion, after all, it is your blog. However, make sure that you keep it on professional manner. How you handle issues determine how you handle clients. Beware!

Being too promotional

If you plan to tell the world how much you are earning or how many people you have closed deals with, then better create your own personal blog. Your real estate blog is a cross between personal and business. Therefore, you should know which ones to share and which ones are better kept for close friends. Being too promotional steers clear from your blogging intention that is to provide your readers quality and informational articles.  Your website is enough to do the advertising, you can advertise but make it a way that you serve your audience’s best interest.

Plagiarized Content

Stolen content defeats the purpose of creating blogs in the first place. This questions your credibility and authority. What your audience need is informative, comprehensive and of course original content. Apart from destroying your reputation, you also face penalty since this is a violation of law. You may lose your website notwithstanding the fact that you have infringed the realtors’ code of ethics.

Blogging is an investment of money, time and effort. If you cannot provide any of these three, better hire the service of freelancers or don’t start blogging at all. There is no sense blogging if you cannot find time to do this. You will just risk your reputation and credibility.